23 April 2006

Engineering Media Challenge

Engineers are sad souls. They do these wonderful things, and yet they have a planet sized chip on their shoulders about not being loved. They are trying to do something about this. A bunch of engineering institutions have launched the Engineering Media Challenge.

The money on offer, £35,000, is far from peanuts, but are they going for the right people? Writers are the bottom of the media food chain. Great ideas will sink without trace if the people who run the media outlets show no interest.

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