Meaningless initials

This one comes up because I receive regular email messages with "CSR" in the subject. Mostly these come from Cambridge Silicon Radio. Well, that was its name but like too many companies it has morphed into a set of cryptic initials.

A quick roam around CSR's web site provides little enlightenment. Even the company's press releases are silent on the subject.

This is dangerous. I once managed to use the name British Technology Group in an article I wrote for the Financial Times some time after the company became BTG plc.

Companies can reduce the likelihood of that sort of thing by using a phrase along the lines of "formerly known as Cambridge Silicon Radio". Just put it in the "About us" bit that seems to be an obligatory appendage to every press release these days.

In time the message sticks. It is most unlikely that anyone would mistakenly write "Imperial Chemical Industries" in an article. (Given the latest news they may even have to give up writing ICI.)

But back to those initials. Today's email brought a message from something called "article 13" with the subject "CBI CSR case studies - latest batch launched". I know what CBI stands for, but what about CSR?

The text of the message, including the web version, offers no clues. So over to the web site where we read that CSR stands for corporate social responsibility.

They actually spell it out in this non sentence "Typically in the areas of governance, corporate social responsibility (CSR) and sustainable development." What they really meant to do was to put a comma at the end of the previous sentence "We are strategic advisors on risk associated with business responsibility." But let's not get too picky.

There's nothing wrong with writing about corporate social responsibility and using CSR as a shortcut, but it is usually a good idea to explain what you are up to in email messages that people might want to pass on to someone else. I mean, if someone thinks that it stands for Cambridge Silicon Radio, you will have a very baffled reader.

Another unusable press release

If an organisation has a funny name you would have thought that it would offer as many opportunities as possible for journalists to get it right in any articles that they write. For example, if you send out a press release, then give a writer the chance to "copy and paste" from the release into their own articles. Indeed, for many PR people the perfect press release is one that the press simply copies and pastes, without bothering to add their own unhelpful adornments.

Pöyry Energy Consulting, for example, has those funny dots in its name. So rather than leave it to a poor hack to hunt out the right bits on their keyboard, why not put the names in a prominent place in the press release?

They have, actually, well sometimes. But the latest "News from Poyry" - yes, that is the unhelpful subject of the email message - points at a press release that is a PDF file. Just one problem, whoever created the file decided to allow journalists to print copies but not to "copy from this document," as Acrobat describes the security setting.

This is not the first press release we have seen in this format. There was another one last year. When we raised it with the PR person responsible, he replied that he had no idea why the company opted for that level of security. Our guess is that the person who made the PDF file just didn't think about the journalists who might have used the press release.

Dirty tricks close in on open access

There's an interesting taster over on IWR Blog about a nice scandal uncovered by Nature. It seems that the heavyweight publishers of expensive journals have been, horror of horrors, using PR people to advise on their campaigns to fend off the rush to open access.

There probably wouldn't be much surprise at this revelation were it not for the fact that "Elsevier, John Wiley & Sons, American Chemical Society as well as the Association of American Publishers (AAP)" had signed up "a PR man whose career has been spent putting a positive spin on fraudsters like Jeffrey Skilling of Enron and denying scientific evidence of climate change".

The puzzling things is that the advice they got is so lame. As Jim Giles on Nature puts it:

The consultant advised them to focus on simple messages, such as "Public access equals government censorship". He hinted that the publishers should attempt to equate traditional publishing models with peer review, and "paint a picture of what the world would look like without peer-reviewed articles".

Other advice, that the opponents of open access should paint the move as some sort of communist plot, seems to come from someone completely out of touch with the scientific world. Scientists are notoriously non-conformist.

It would be amazing if commercial publishers, including Nature, which has done its bit to question the open access movement and is flooding the market with new paying only journals, did not indulge in some lobbying, subtle and not so subtle. But it seems counterproductive to have to sign up someone who, from these reports, makes Tony Blair's spin doctors sound like models of correctness.

There's a nice "Editor's note" at the end of Jim's story:

In the original version of this story, Susan Spilka was reported as emailing a note that said "Media massaging is not the same as intellectual debate." It should have read "Media messaging", and has been changed accordingly.

Both versions seem perfectly reasonable to me. And since when did people check their emails that carefully?

tag: open access, PR, journals, Nature

Do these people really want you to write about them?

Welcome to Advance Nanotech it says on the home page. Unfortunately, it says the same thing on every page I visited. That's because the poor souls at Advanced Nanotech have been sold a pup by some whizzy web site designer.

Here's what's wrong with it. You have to visit the web site to see what's new.

I have several ways of tracking web sites for their press releases. The most obvious, but least productive, is that you sign up to receive press releases from the people behind the site.

A slightly better choice is to use a "robot" to visit the page at predetermined intervals and to report back when it finds something new. For this I use a nice bit of software called Copernic Tracker. I have it set to do an early morning trawl before I start work. It checks some pages daily, others once a week, and some every month. If it finds that a page has changed, it highlights the new bits. I can then click on the links to get the new material.

The best option for following a changing web page is the RSS feed. This automatically lets me know when there is something new. Such is the boom in RSS feeds that you almost feel tempted to forget about any company that doesn't offer this feature.

None of these approaches works on the Advanced Nanotech web site. Whoever designed the pages has come up with some neat visual effects. Sadly, they are user hostile. No "sign up here for press releases" slot, no RSS feed, and pages where Tracker can't find a unique address that will change when something new crops up.

Pity, it is an interesting company, worth reporting. I'll see if the company's PR consultants can explain this strange behaviour.

tag: PR, press releases

The clock ran out the mouse

The "doomsday clock" promulgated by the Bulletin of the Atomic Scientists is a PR stunt of breathtaking simplicity, and longevity. The clock is 60 this year, making it one of the oldest marketing tricks around.

Originally there to warn of impending nuclear Armageddon, the clock is now just one of those portfolio tools that doom mongers throw around. To confirm its status as a PR stunt, look no further than the Royal Society, which now latches on to any piece of paper with a slightly scientific tinge and uses it as an excuse to cook up quotes from its President. The latest such emanation, Martin Rees comment on doomsday clock, contains the usual stuff that is all to easy to agree with but that leaves you asking "so what?"

The answer to that so what, of course, is that an increasingly gullible science media will give mileage to this stuff. Optimists will say that it is a sign that science is now more important, hence the media interest. More cynical souls will say that the Royal Society puts it out because it knows that an uncritical media will publish just about anything thrown at it.

tag: Royal Society, press releases, PR, science journalism

That's the way to do it

Headlines really can capture the subject of a press release without being too complicated. Hot on the heels of the University of Edinburgh's baffling press release about a centre that will do something unknown, comes an announcement from an outfit just down the road and that just happens to be about that very same seat of learning. This time the headline says it all:

MAJOR CENTRE FOR REGENERATIVE MEDICINE ANNOUNCED FOR EDINBURGH

Apart from the shouty capital letters, there's nothing to upset anyone here. Well, up to a point, the people behind this press release insist on using the label "Edinburgh Technopole" to describe what is in reality a property venture. "One hundred and twenty-six acres of rolling parkland located at the heart of a cluster of internationally recognised research institutions, provide the backdrop for up to 500,000 sq ft (46,450 sq m) of high quality buildings designed to meet the flexible needs of research and technology based companies."

There's nothing wrong with universities bringing in the professionals like Grosvenor to handle their property schemes, but why not use the well recognised "science park" label?

The technopole tries to deal with this one by explaining that the idea is "to become not just a Science and Technology Park but a genuine scientific community where shared resources encourage shared ideas, engendering cross-fertilisation between different disciplines and synergy between different projects". Quite a few traditional science parks would insist that they manage to achieve this fashionable mixture of buzz words without borrowing a label invented in France.

tag: PR, press releases, science parks, writing

Do not copy this press release

I have been looking for an example of this puzzling phenomenon for a while. The press release that you cannot copy. I have found this lot of Press Releases. Retrieve any of the PDF files beneath the links and you will find that you can't copy and paste text from the file.

The press releases come from a company called Acacia Research Corporation, part of which "develops, acquires, and licenses patented technologies".

Now the whole idea of a press release is that people will reproduce it, preferably using as much of it as possible. What possesses someone to put out a press release with security such that you cannot even extract text? Is this also why they break another rule of good communications and do not offer an html version of their press releases?

I have written to the company for their take on this. No reply yet. Maybe they have broken another law of good communications by ignoring emails.


tag: journalism, PR, public relations