09 May 2006

Does your chewing keep its flavour?

Even when left overnight a bed post, your chewing gum does not have to lose its flavour. This horrible stuff, which threatens to raise the level of city pavements by several inches, makes lots of money for the food industry, so there is fierce competition to innovate. The Financial Times today reports that Cadbury plans to storm the USA with a chewing gum that keeps its flavour.

Where do these ideas come from? Does Cadbury have a pile of scientists on the case? Could be, but we can't help noticing a similarity between this idea and one that comes from Quest Foods and which is reported over on Just-Food. This is a flavour encapsulation technique that controls the release of the ingredients.

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