They used to laugh at scientists who wanted to talk to the media. Some still moan that being a "media tart" provokes derision from colleagues who consider any second away from the lab to be a waste of time, or even a crime against science.
Now researchers can get money from the Engineering and Physical Sciences Research Council to beef up their media cred.
EPSRC has just put out a Call for Proposals for Senior Media Fellowships. The idea is to "enable leading researchers to devote time to develop a higher media profile".
It would be interesting to see if this sort of thing adds to, or takes away from, a researchers scientific stature.
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