Headlines really can capture the subject of a press release without being too complicated. Hot on the heels of the University of Edinburgh's baffling press release about a centre that will do something unknown, comes an announcement from an outfit just down the road and that just happens to be about that very same seat of learning. This time the headline says it all:
There's nothing wrong with universities bringing in the professionals like Grosvenor to handle their property schemes, but why not use the well recognised "science park" label?
The technopole tries to deal with this one by explaining that the idea is "to become not just a Science and Technology Park but a genuine scientific community where shared resources encourage shared ideas, engendering cross-fertilisation between different disciplines and synergy between different projects". Quite a few traditional science parks would insist that they manage to achieve this fashionable mixture of buzz words without borrowing a label invented in France.
tag: PR, press releases, science parks, writing