04 May 2007

Jumped up ladder release

The general advice to anyone writing a press release is to avoid being too clever, and not to upstage the hacks when it comes to headlines. It is good to see that some PR folks ignore this advice, or we would not have received this one from the Center for Injury Research and Policy at Columbus Children’s Hospital in Ohio: Nonfatal Ladder Injuries Climbing Sharply.

They pile on the groans in the first paragraph "According to a new study, the number of nonfatal ladder injuries treated in emergency rooms jumped by 50 percent between 1990 and 2005."

It may be hard for the subeditors to top these.

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