I have been looking for an example of this puzzling phenomenon for a while. The press release that you cannot copy. I have found this lot of Press Releases. Retrieve any of the PDF files beneath the links and you will find that you can't copy and paste text from the file.
The press releases come from a company called Acacia Research Corporation, part of which "develops, acquires, and licenses patented technologies".
Now the whole idea of a press release is that people will reproduce it, preferably using as much of it as possible. What possesses someone to put out a press release with security such that you cannot even extract text? Is this also why they break another rule of good communications and do not offer an html version of their press releases?
I have written to the company for their take on this. No reply yet. Maybe they have broken another law of good communications by ignoring emails.
tag: journalism, PR, public relations
15 December 2006
Do not copy this press release
Posted by Unknown at 10:09 am
Labels: PR, press releases
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