Would you hyphen it?

From the headline you have to ask yourself if this press release from Battelle is about a new type of fuel cell, or a new way of making, or even designing, fuel cells.

The title "BATTELLE DEBUTS MULTI-PURPOSE FUEL CELL GENERATOR" could mean that they have a fuel cell that generates electricity for many purposes, or it could be a new generator of fuel cells.

It might help to add a hyphen in "fuel cell". Come to think of it, why not just drop the "generator"? Anyone who understands the term "fuel cell" will know what this is all about. Fuel cells are, by definition, generators of electricity.